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Building The Atlantic
Stories from The Atlantic's design, engineering, and product team.
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How we introduced group subscriptions to The Atlantic
How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the…
Niya Watkins
Feb 1
How have the topics covered by The Atlantic changed over time?
How have the topics covered by The Atlantic changed over time?
We used Natural Language Processing (NLP) to identify, and compare, the themes of our archival articles and our current journalism.
The Atlantic's Product & Technology Team
Dec 13, 2023
What can generative AI offer to The Atlantic?
What can generative AI offer to The Atlantic?
We had some ideas. A hackathon allowed us to shape them in a matter of days. By Sebastian Podesta
The Atlantic's Product & Technology Team
Nov 2, 2023
Can Atlantic readers signal the next big thing in media?
Can Atlantic readers signal the next big thing in media?
An audience-centered approach to understanding new technology adoption
Aldana Vales
Aug 4, 2023
Bringing our writers to the forefront of our search experience
Bringing our writers to the forefront of our search experience
We thought adding Atlantic authors to our existing results page would be simple. We were wrong.
Niya Watkins
May 30, 2023
What it takes to make 165 years of journalism available online
What it takes to make 165 years of journalism available online
Digitizing The Atlantic’s archive and turning it into a product for readers are two different things. Here’s how we did both.
Aldana Vales
Apr 5, 2023
Personalizing The Atlantic for you
Personalizing The Atlantic for you
We’re exploring customization and personalization features to encourage readers to form deeper habits with The Atlantic’s journalism.
Victoria Sgarro
May 10, 2022
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
We’ve spent two years studying readers’ & listeners’ needs of The Atlantic
What we’ve found & how it has affected the ways we we distribute our journalism
Emily Goligoski
Jan 18, 2022
The Extreme Art of Putting Ads in Articles
The Extreme Art of Putting Ads in Articles
Introducing The Atlantic’s powerful new client-side injector
Jason Goldstein
Sep 20, 2021
Designing the Story for our Readers
Designing the Story for our Readers
We stripped down our digital story page to a blank canvas. Then we put only the important parts back.
Christopher Ballard
Aug 24, 2021
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